WOMMA Wine Wednesday

WOMMA Wine Wednesday

Wednesday, October 27, 2010 from 6:00 PM to 8:00 PM (ET)

New York, NY


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Event Details

Event Details:

Wednesday, October 27, 2010
6:00 PM - 8:00 PM EST

Host: Affect Strategies
Cost: Free!


Come join us for an evening of networking, food and engaging conversation on how B2B companies can use social media platforms to support their sales initiatives and increase their bottom line.

Location:

60 West 38th Street
4th Floor East
New York, NY 10018

Hot Topic:

Driving Sales through Social Media: The B2B Case Study

Primarily known as a tool most effective for consumer-focused brands, social media has undoubtedly become an essential part of marketing for all types and sizes of businesses. However, many B2B companies are struggling to align their social media efforts with measureable business goals, such as lead and demand generation.

 During this event, attendees will learn:

•How B2B marketers can effectively join social media with traditional marketing to generate conversations and create sales opportunities.

•The different types of metrics that can be used to evaluate the success of your B2B social media and online advertising efforts (engagements vs. impressions, earned vs. paid media, etc.)

•How to incorporate social media and WOM tactics into B2B marketing campaigns in order to change behaviors and increase return on marketing investment.

Speakers:

Sandra Fathi, President, Affect Strategies
Leslie Campisi, Partner, Affect Strategies

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When

Wednesday, October 27, 2010 from 6:00 PM to 8:00 PM (ET)

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Where

Affect Strategies
60 West 38th Street, 4th Floor East
New York, NY 10018




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Hosted By

WOMMA

The Word of Mouth Marketing Association is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands.

 

WOM on WOMMA: http://bit.ly/ch4jcM

 


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